We are a 3D designers band.
We create immersive experiences
and video games.
Based in Paris, Monochrome is a studio composed of five people passionate about 3D design, the world of video games, the latest technological innovations and the creative strategy of brands. Monochrome creates for brands immersive digital experiences and 3D content in real time, for artists artworks in virtual reality and produces its own video games. We are convinced that the crossing of these 3 areas will be the main medium of the 21st century.
We believe in Savoir-Faire & timeless style.
encroachments
A VR ARTWORK BY SHEZAD DAWOOD
Encroachments (2019), an immersive virtual reality (VR) experience and installation, explores the ‘grey area of ownership’ and attendant ideas of sovereignty, private property and the politics of space in Lahore and Karachi. The term ‘encroachments’ refers to the backlash against so-called ‘illegal structures’ built into and onto existing private and state infrastructure. These structures underscore the lack of social space within rubrics of private and public land ownership and the insufficiently served needs of the entire population.
immersive technologies
immersion is the next digital revolution
Immersive technologies are new digital setups whom enchant, modify, reproduce or improve reality. Or create new realities. They result in a fusion, understood by the user, of the real and the virtual. They are also characterized by the powers given to the user.
The design and 3D animation are the material, the main essence of these new mediums including real time.Monochrome since 2016 is able to create and manage projects related to all these new technologies.
3d and video games will be the major media of the 21st century.
Video games market has exceeded music and movie revenues for the first time. Brands are facing strong users expectations such as personalisation and immersion. People are more and more interested by brand experiences rather than products. Social Networks just go around in circles. Websites are now 100% ecommerce.
So what can brands can learn from gaming experience to convey their values, their spirit?