We are a 3D designers band.
We create immersive experiences
and video games.
Based in Paris, Monochrome is a studio composed of five people passionate about 3D design, the world of video games, the latest technological innovations and the creative strategy of brands. Monochrome creates for brands immersive digital experiences and 3D content in real time, for artists artworks in virtual reality and produces its own video games. We are convinced that the crossing of these 3 areas will be the main medium of the 21st century.
We believe in Savoir-Faire & timeless style.
Adidas AR retail experience
PARIS FLAGSHIP CHAMPS ELYSÉES
For the project, Eyecandylab developed the App For The Oceans in cooperation with Adidas and the French creative agency Monochrome. The pilot project will run in the Paris store during the 2019 holiday shopping season. It is an interactive introduction to the shop area Sustainability, in which sustainably manufactured adidas products are offered and staged. The collection pieces are based on recycled plastic waste picked up on beaches and in coastal regions. Customers who have the Adidas app will receive a notification at the Paris store to discover the experience.
A VR ARTWORK BY SHEZAD DAWOOD
Encroachments (2019), an immersive virtual reality (VR) experience and installation, explores the ‘grey area of ownership’ and attendant ideas of sovereignty, private property and the politics of space in Lahore and Karachi. The term ‘encroachments’ refers to the backlash against so-called ‘illegal structures’ built into and onto existing private and state infrastructure. These structures underscore the lack of social space within rubrics of private and public land ownership and the insufficiently served needs of the entire population.
3d and video games will be the major media of the 21st century.
Video games market has exceeded music and movie revenues for the first time. Brands are facing strong users expectations such as personalisation and immersion. People are more and more interested by brand experiences rather than products. Social Networks just go around in circles. Websites are now 100% ecommerce.
So what can brands can learn from gaming experience to convey their values, their spirit?