Manifesto.

 

10.

 

Ten principles for good Virtual Reality.

We have always admired the 10 principles of good design by Dieter Rams and we have modestly tried to write our own. So, we have listed here 10 beliefs about creating virtual reality experiences in Realtime 3D. This is the result of a year and a half of concrete projects created for brands or artists and presented to over 5000 people at art fairs or events. Such events offer unique opportunities to share with users and to collect their impressions, their desires and their dreams.

 
 
 
 

We aren’t claiming that we will change the world

We create new worlds

 
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" Good designers must always be avant-gardists, always one step ahead of the times. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess the opportunities and bounds of technology ".

Dieter Rams.

 
 

 
 
 

1.

Good VR causes Wonder.

As we get older, the capacity for wonder diminishes. In this hyper-connected world where more content has been created over the last decade than in the last 8000 years, it has become very difficult to surprise. We have tested our experiences on more than 5000 people (ages 12 to 90) at public and private events. After removing the helmet, most of these people told us they were amazed. Like children.

 

 
 
 

2.

Good VR plays with space an time.

Humankind’s dream has always been to travel in space and time. Thanks to virtual reality and 3D modeling, it is now possible to propose the discovery of any real or imaginary place in a present, past or future temporality. We can rebuild the hanging gardens of Babylon or imagine Paris in 200 years.

 

 
 
 

3.

Good VR gives super powers.

Internet has given users the power to interact with content and engage in a real-time dialogue with brands, which was impossible 20 years ago. This power is limited, however, to actions that have become more and more simple: like, share, comment, emoticons, buy. In virtual reality, we give the user powers close to those of the superheroes: control time, modify space, offer a unique point of view (switch scale from ant-size to Godlike), grab and play with the elements in the scene.

 

 
 
 

4.

Good VR creates memories.

People use their smartphone 50 times a day on average and the time spent on a single piece of information is around 5 seconds. This crazy zapping does not allow for the memorization of consumed content. Scientific studies have shown that experiences in virtual reality create deeper memories than reality. Moreover, the average time spent in a VR product is about 5 minutes, which, in a modern digital dialogue, is a real advantage for brands.

 

 
 
 

5.

Good VR makes you an hero.

In Virtual Reality, the user takes the central position in the experiment. Unlike all other media, the distance between the content and the person no longer exists. Each story must be written in the first person, which transforms the viewer into a media actor.Storytellers will have to rethink their scripting: the user becomes the main actor of the experience. Thanks to the powers given to him by the creators, he becomes a hero.

 

 
 
 

6.

Good VR connects brands with millenials.

The largest media market in the world is video games. The most creative and interactive too. Brands have difficulties in really understanding millennials, their desires and their dreams. Marketing studies show that they expect more experience, more immersion than just information about products. We believe that virtual reality is the media at the intersection of video games, experience, storytelling and product showrooms. To reach these millennials brands will have to create digital experiences in phase with the Y-generation codes and offer them the expression and creation space that they expect.

 

 
 
 

7.

Good VR makes you learn.

We believe that Virtual Reality is the e-learning tool of the 21st century. Serious games initiated in the early 2000s have not found a real place in digital training. The savoir-faire videos by luxury brands on social networks have been overexploited. The principles of gamification being inherent to the media, now is the time to create experiences where the user learns while having fun. As these experiences reflect video game usage codes, it will be easier to reach millennials and make them the ambassadors.

 

 
 
 

8.

Good VR is in Realtime.

The concept of Realtime is omnipresent in the digital world with instant messaging, chatbots and all the live tools of social networks. In Virtual Reality, the only Realtime content is video games. Most other content is 360° videos where the user is just a spectator, that's why all our real-time 3D experiments are done with Unreal software. Moreover, from this technology it is possible to generate as many videos, visuals, loops for social networks as needed in a record time from the same source.

 

 
 
 

9.

Good VR transforms buyers to creators.

This trend of the relationship between a customer and a brand (from consumer to actor) was hot five years ago and then this marketing strategy began to slow down with the rise of social networks. Sneaker brands like Adidas or Nike have revived customization on their e-commerce websites to feed the millennials’ appetite to own a unique product. The highest level of customization being co-creation, Virtual Reality is the perfect tool to awaken user creativity. Brands will have to think about the space that they will be able to offer the user for self-expression and creativity. A new dialogue.

 

 
 
 

10.

Good VR is shaped for real events.

It will take another two or three years before B2C has access to virtual reality (probably with the advent of 5G where 3D calculations can be done in the cloud). The current market is mainly events, whether public or private. Most of our experiences have been presented in this context with an exceptional satisfaction rate. It is also very important to design the Before and After XP. Accompany the user before the experience and collect the impressions after, as the VR induces a real and compelling dialogue.

 

 
 
 

Contact.

 

If you want more information about this project, download the experience or get the press kit, feel free to contact us.