The new Adidas Deerupt style is all about pushing the limit of what modern sneaker design means in 2018. Disruptively simple: we focus on a strong, visual identity with maximum impact. Deerupt stands for a contemporary tech look and a comfortable, lightweight built. During several events in main cities of Europe (Paris, London, Amsterdam) organized by Pavillon Noir, we created a Realtime VR experience, central installation of the show. This production is a 3D and interactive interpretation of the GRID, main pattern of the sneaker. It has been tested by more than 1000 influencers coming from all Europe.
Made with Pavillon Noir.
Photo credits Stephane Balmy